Top SEO Platforms in 2023

In the ever-evolving digital landscape, robust search engine optimization (SEO) strategy is vital for businesses seeking online success. 

The right SEO platform can streamline your workflow, provide valuable insights, and boost your website’s search engine rankings. 

I’ve compiled a list of the best SEO platforms in 2023, ensuring you can decide when to choose the right tool for your needs.

1. SEMrush 

SEMrush is a comprehensive SEO, PPC, and content marketing platform. It offers keyword research, site audit, backlink analysis, rank tracking, and competitor analysis tools, which help businesses identify improvement areas and implement data-driven strategies.

SEMrush is a favorite among beginners and seasoned professionals with its easy-to-use interface and robust analytics capabilities.

According to Capterra, the tool is designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

SEMrush’s unique features according to G2 are:

2023 Pricing and Affiliate

SEMrush Plans start from $119.95 per month (Pro) to $449.95 monthly (Business).

The SEMrush Affiliate Program, BeRush, offers a 40% recurring commission on every new user referred. With a 10-year cookie life, you can rest assured that your referrals will be tracked effectively. 

BeRush provides extensive promotional materials, including banners and widgets, to help you succeed. Payouts are made twice a month via PayPal or wire transfer once you reach a minimum threshold of $50.

2. Ahrefs

Ahrefs is another powerful SEO platform focusing on backlink analysis, keyword research, and competitor tracking. 

Its intuitive design and extensive data sets make it a popular choice for SEO professionals seeking an edge in their market. 

According to Capterra, Ahrefs is best for website owners, SEOs, marketers, agencies, in-house marketing teams, and enterprises. 

Ahrefs is known for its extensive backlink index, providing businesses with detailed backlink profiles, site audits, keyword research, and rank-tracking features to optimize their online presence.

It also boasts a powerful Content Explorer tool that helps businesses discover their industry’s most shared and linked-to content.

2023 Pricing and Affiliate

Ahrefs plans range from $99 per month (Lite) to $999 monthly (Enterprise).

Ahrefs offers a lucrative affiliate program with a 20% recurring commission for every new user you refer to. 

A standout feature of Ahrefs’ affiliate program is its impressive retention rate, which means customers are more likely to continue using the platform, translating into more passive income for you. Affiliates gain access to promotional materials, such as banners and custom links, to aid in their marketing efforts.

SE Ranking

SE Ranking is a comprehensive SEO software encompassing all the tools required to execute online marketing projects successfully. It caters to small business owners, SEO professionals, and agencies alike.

The software has a wide range of tools, including tracking keyword positions, researching keywords, auditing websites, analyzing competitors, suggesting and grouping keywords, monitoring backlinks, generating professional reports, and more. 

In addition to these standard SEO tools, SE Ranking also provides extra features like White Label, Social Media Management, and Marketing Plan, which are aimed at elevating your digital services to a higher level of professionalism.

SE Ranking’s unique features according to G2 include:

2023 Pricing and Affiliate

SE Ranking plans start from $31.20 per month (Essential) to $151 per month (Business).

The SE Ranking Affiliate Program rewards you with a 30% recurring commission for every new user referred. They provide a great 120-day cookie life to ensure your referrals are accurately tracked. 

As an affiliate, you’ll have access to a dedicated affiliate manager, real-time reporting, and marketing materials to help promote the platform effectively. Payouts are made through PayPal once you reach a minimum balance of $50.

4. Moz Pro

Moz Pro is an all-in-one SEO suite that offers a wide range of tools to help you optimize your website and boost its search engine rankings. 

With features like keyword research, site audits, and rank tracking, Moz Pro makes it easy to identify opportunities for improvement. 

The platform also offers a user-friendly interface and a wealth of educational resources, making it an excellent choice for beginners and experienced marketers.

According to Capterra, Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations. Here’s a pros and cons review from Capterra users:

Moz Pro’s proprietary Domain Authority (DA) and Page Authority (PA) metrics help users gauge website quality and potential ranking power.

2023 Pricing and Affiliate

Moz Pro plans range from $99 monthly (Standard) to $599 monthly (Premium).

The Moz Pro Affiliate Program offers a competitive 20% recurring commission on any referred sales. With a 60-day cookie life, you can be confident your referrals will be tracked properly. 

Moz Pro provides affiliates with an extensive library of marketing materials, including banners, text links, and videos, to help you promote their services effectively. Payouts are made through PayPal or check with a minimum balance of $50.

5. Majestic SEO

Majestic SEO focuses primarily on backlink analysis, providing businesses with a comprehensive view of their backlink profile, helping them to identify toxic links, and developing effective link-building strategies.

Majestic has developed the world’s most extensive commercial Link Intelligence database by conducting surveys and mapping the Internet. 

The database is utilized by professionals such as SEOs, New Media Specialists, Affiliate Managers, and Online Marketing experts for several purposes related to online visibility, including Reputation Management, Link Building, Competitor analysis, Website Traffic development, and News Monitoring. Additionally, this Internet map is an essential tool for these experts.

According to Capterra, Majestic tools and data are used by SEOs, New Media Specialists, Affiliate Managers, and online Marketing experts for Link Building, Reputation Management, Traffic development, and Competitor Analysis.

Here’s a summary of features according to G2:

Majestic SEO’s proprietary Trust Flow and Citation Flow metrics offer valuable insights into the quality and relevance of backlinks.

2023 Pricing and Affiliate

Majestic SEO plans start from $49.99 per month (Lite) to $399.99 per month (API).

The Majestic SEO Affiliate Program allows you to earn a 20% recurring commission on all new customers you refer. With a 30-day cookie life, you can be confident that your referrals will be tracked effectively. 

Majestic provides a range of promotional materials, including banners, text links, and videos, to help you succeed as an affiliate. Payouts are made through PayPal once you reach a minimum balance of $40.


Surfer is the Content Intelligence tool that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue. 

Surfer’s mission is to support everyone in delivering the best, most relevant content and raising the quality of the web. 

We believe marketing results and user satisfaction go hand in hand, and you should never sacrifice one for the other. Thousands of content, SEO, and marketing specialists use Surfer to accelerate digital marketing. 

With Surfer’s smart algorithms, you will quickly find the best content opportunities, create a content strategy for months ahead, and write compelling pages based on data-driven guidelines.

Here’s a feature summary from G2:

2023 Pricing and Affiliate

Surfer plans start from $49 monthly (Hobby) to $199 monthly (Business). They also offer a custom price (enterprise) where you can invite unlimited team members. 

The Surfer Affiliate Program offers an attractive 30% recurring commission for every new user you refer. Their 60-day cookie life ensures your referrals are tracked accurately. 

Surfer provides affiliates with various promotional materials, including banners, text links, and custom assets, to help you promote their platform. Payouts are made through PayPal, and there’s no minimum threshold to receive your commissions.

7. Birdeye

Reputation management is crucial in today’s digital world, and Birdeye is the perfect platform. This comprehensive tool allows you to monitor, manage, and improve your online reputation through reviews and social media. 

Birdeye has a comprehensive customer experience and online reputation management software that helps businesses collect and manage customer reviews, monitor online mentions, and respond to feedback across various platforms.

With Birdeye, you can gather reviews from multiple sources, respond to them, and analyze customer feedback to identify trends and improve your SEO strategy. 

Additionally, it offers a robust suite of tools for local SEO, including listing management and competitor analysis.

Birdeye uses Natural Language Processing (NLP) technology to analyze customer feedback and identify trends, helping you improve customer satisfaction and overall business performance.

Here’s a recent review from G2 user:

2023 Pricing and Affiliate

Birdeye pricing starts at $299/month, with customized plans for larger enterprises.

Birdeye Affiliate Program Birdeye, a customer experience and reputation management software, offers an affiliate program with attractive benefits. 

By joining the program, you can earn a 20% recurring commission for each customer you refer. 

Additionally, you get access to exclusive content, promotional materials, and a dedicated affiliate manager to help you succeed in your marketing efforts.


Data-driven decision-making is essential for successful SEO, and is a powerful tool that helps you make sense of your data. 

This platform automates the process of gathering, organizing, and visualizing data from various sources like Google Analytics, Google Search Console, and social media platforms. is a powerful reporting and data visualization tool that helps businesses track and analyze their SEO, PPC, and social media performance in real time.

By providing actionable insights, enables you to optimize your SEO strategy, identify content gaps, and monitor your progress over time.

Here’s a summary review from G2: integrates with various data sources like Google Analytics, Google Ads, Facebook Ads, and more, allowing you to create customized, interactive dashboards and reports in a user-friendly interface.

2023 Pricing and Affiliate pricing starts at $19/month for the Basic plan, with Pro and Agency plans available at $49/month and $99/month, respectively. Affiliate Program is a data extraction and reporting tool specializing in PPC and SEO. Their affiliate program offers a 30% recurring commission for the lifetime of each referral. 

As a affiliate, you can access a comprehensive dashboard, real-time tracking, and promotional resources to help you drive traffic and convert leads.

9. Reputation

Reputation is another excellent platform for managing your online presence and improving your SEO. It offers a comprehensive suite of tools for review management, social media monitoring, and local SEO. 

With Reputation, you can gather and respond to reviews, track your brand mentions, and manage your business listings across various platforms. 

Reputation is an all-in-one reputation management platform that allows businesses to manage their online presence, monitor and respond to reviews, and analyze customer sentiment.

Reputation combines review management, listing management, social media monitoring, and customer surveys to overview your business’s online reputation comprehensively.

Here’s a feature summary according to G2:


The platform’s analytics dashboard helps you measure the impact of your efforts, making it easy to refine your strategy and improve your search engine rankings.

2023 Pricing and Affiliate

Pricing varies based on custom packages tailored to your business needs—contact Reputation for a personalized quote.

Reputation Affiliate Program Reputation is an online reputation management software that offers an affiliate program with a competitive commission structure. 

Affiliates can earn a 20% commission on the first year of any new subscription they refer. The program also provides a dedicated affiliate manager, promotional materials, and tracking tools to optimize your campaigns.

10. Act-On

Act-On is a versatile marketing automation platform integrating SEO, content marketing, and social media management. It offers many tools, including keyword research, content optimization, and social media scheduling. 

Act-On’s automated workflows allow you to streamline your marketing efforts, while its analytics dashboard provides insights into your campaign performance. 

Act-On is a marketing automation platform that streamlines and optimizes SEO efforts, email marketing, social media, and content creation to help businesses generate leads and improve ROI.

Act-On offers advanced features such as adaptive sending, which uses machine learning to optimize email send times for each recipient, resulting in higher engagement rates.

According to Capterra, Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

2023 Pricing and Affiliate

Pricing starts at $900/month for the Professional plan, with an Enterprise plan available for larger businesses.

Act-On Affiliate Program Act-On is a marketing automation software that offers an affiliate program with a generous commission structure. As an Act-On affiliate, you can earn a 30% commission on the first-year revenue of any customer you refer. 

You can also access exclusive content, promotional resources, and dedicated support to help you grow your affiliate business.

Serpstat offers a proprietary keyword clustering feature that groups semantically related keywords, allowing businesses to create more focused and relevant content for their target audience.

According to Capterra, the tool is best for SEO and PPC specialists, in-house SEO and marketing teams, and agencies.

Here’s a pros and cons from Capterra user:

2023 Pricing and Affiliate

Pricing starts at $55/month for the Lite plan, with Standard, Advanced, and Enterprise plans available at $119/month, $239/month, and $399/month, respectively.

Serpstat Affiliate Program Serpstat is an all-in-one SEO platform that offers an affiliate program with a 30% recurring commission for each referral. 

The program provides a range of promotional materials, including banners, text links, videos, a real-time tracking system, and a dedicated affiliate support team.

1. Google Search Console

Google Search Console is a free web service that enables businesses to monitor, maintain, and troubleshoot their website’s presence in Google Search results. 

It provides insights into website performance, indexing status, and search traffic to help you optimize your site for better visibility and user experience.

As an official Google tool, it offers direct communication with Google about any issues or errors affecting your site. 

It also integrates seamlessly with other Google services such as Analytics, Ads, and PageSpeed Insights.

According to Capterra, this SEO tool helps users measure their website’s search traffic and performance, resolve issues, and improve ranking in Google Search results.

2023 Pricing and Affiliate

Google Search Console is free.

While Google Search Console does not have a direct affiliate program, it’s closely related to the Google Ads platform offering the Google Partners program. 

By joining the Google Partners program, you can promote Google Ads services to your audience and earn rewards based on the new clients you bring in. 

Google Partners also provides access to certifications, training, and resources to help you improve your skills and expertise.

2. Similar Web

Similar Web is an industry-leading digital intelligence platform that offers comprehensive insights into website traffic, user engagement, and online marketing strategies. By providing businesses with valuable data on their competitors’ performance, Similar Web allows them to:

  • Identify growth opportunities and areas for improvement
  • Uncover successful marketing strategies
  • Benchmark their performance against industry leaders
  • Conduct in-depth market research and stay informed on current trends

According to Capterra, Similarweb is a global cross-device market intelligence company used by 100,000s businesses worldwide to discover, decide and deploy their digital strategy.

2023 Pricing and Affiliate

Similar Web offers a flexible pricing structure tailored to the needs of businesses of all sizes. They provide a free plan with basic features and limited data access, while their premium plans start at $199 per month. These plans have advanced features, increased data limits, and dedicated support. 

Similar Web offers custom pricing packages for enterprise-level clients to meet their unique requirements.

The Similar Web Affiliate Program provides a lucrative opportunity for SEO specialists, professional writers, and digital marketers to monetize their content and grow revenue. 

By joining the program, affiliates can earn a commission for every new customer they refer to Similar Web. 

As an affiliate, you can earn a 30% recurring commission for each referred customer who signs up for a premium plan. You can also access an extensive library of promotional materials, including banners, text links, and custom content. It has monthly payouts with a minimum threshold of $100 with a 90-day cookie duration to ensure you get credited for your referrals.


The top SEO platforms in 2023 have continued to evolve and adapt to the ever-changing digital landscape. These platforms have proven indispensable tools for businesses and digital marketers looking to improve their online visibility and search engine rankings. 

Each platform offers unique features and functionalities, catering to different user needs and preferences. 

As search engine algorithms become increasingly sophisticated, these platforms must constantly innovate to provide users with accurate data, insights, and recommendations to stay ahead of the competition. 

By leveraging the capabilities of these top SEO platforms, businesses can develop more effective strategies and enjoy long-term success in the digital world.

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