Grow and Scale Your Business

Scaling a business marketing team can be daunting, but it’s necessary for businesses that want to grow and expand their customer base. 

However, managing a large marketing team and ensuring everyone works efficiently and collaboratively can be challenging. 

Fortunately, various tools are available to help businesses scale their marketing teams and achieve their growth goals. 

This post will discuss 14 of the best tools for scaling your business marketing team.

1. Marketing Automation Software

Marketing automation software can help businesses streamline their marketing efforts and automate email marketing, lead nurturing, and social media management tasks. 

Here are some popular tools:

1. HubSpot

With 364 marketing automation software listed in G2, HubSpot is at the top. HubSpot is an all-in-one inbound marketing, sales, and customer service platform. It’s renowned for its user-friendly interface and comprehensive suite of tools. This includes CRM, email marketing, social media management, and content creation.

• Price range: $50.00 – $3,600.00 per month. It offers various pricing tiers to accommodate businesses of all sizes and budgets.

2. Marketo

Marketo is owned by Adobe. It is a powerful marketing automation platform tailored for B2B enterprises. Its advanced analytics, lead management capabilities, and seamless integration with other Adobe products stand out. This makes it an ideal choice for data-driven marketers.

• Price range: Pricing is available upon request. This is because Marketo offers customized pricing plans tailored to the unique needs of each enterprise.

3. Pardot

Pardot is a Salesforce product. It excels in providing marketing automation solutions for B2B organizations. Its robust features include lead nurturing, scoring, and integration with Salesforce CRM. This makes it a natural choice for companies already invested in the Salesforce ecosystem.

Price range: Plans start at $1,250 monthly. It has additional pricing tiers available to accommodate various business needs and requirements.

2. Project Management Tools

As your marketing team grows, keeping everyone on the same page and ensuring that tasks are completed on time becomes more challenging. 

Project management tools like Asana, Trello, and Jira can help businesses manage their marketing projects and keep their team members on track. 

1. Asana

Asana is a versatile project management and collaboration tool designed to help teams plan, organize, and track work. 

Its unique features include customizable workflows, extensive integration options, and a visually appealing interface for easy collaboration and communication.

Price range: Asana offers a free basic plan, while its premium plans range from $13.49 to $30.49 per user per month. It has additional enterprise pricing available upon request.

2. Trello

Trello is a highly visual and intuitive project management tool based on the Kanban methodology. 

Its unique card-based system enables users to create, organize, and prioritize tasks effortlessly, making it ideal for teams looking for a simple yet effective way to manage their work.

Price range: Trello provides a free basic plan, and its premium plans range from $5 to $20.83 per user per month. It caters to various budgets and business sizes.

4. Jira

Atlassian develops Jira. It is a comprehensive project management and issue-tracking software designed primarily for software development teams. 

Based on G2, its customizable workflows, robust reporting, and advanced issue-tracking capabilities stand out, making it a popular choice for agile development processes.

Price range: Jira’s pricing starts with a free basic plan. Its premium plans range from $7 to $14 per user per month, with enterprise pricing available for larger organizations.

These tools can also help businesses track their progress and identify any bottlenecks in their marketing processes.

3. Communication Tools

Effective communication is essential for any team, but it’s especially important for marketing teams that must collaborate and work together to achieve their goals. 

Here are some communication tools that can facilitate collaboration among team members, even when working remotely.

1. Slack

Slack is a powerful team communication and collaboration platform that streamlines communication through organized channels, direct messaging, and file sharing. 

Its rich integration ecosystem allows teams to connect various apps and services, making it a real-time collaboration and productivity hub.

• Price range: Slack offers a free basic plan. Its paid plans range from $6.67 to $12.50 per user per month, depending on the plan and features required.

2. Zoom

With over 406 listed communication tools on G2, Zoom is the top choice. This leading video conferencing platform is known for its ease of use, high-quality video and audio, and robust security features.

It caters to businesses of all sizes, with features like screen sharing, virtual backgrounds, and breakout rooms, making it an ideal choice for remote work and virtual events.

• Price range: Zoom offers a free basic plan, while its paid plans range from $14.99 to $19.99 per host per month, with additional enterprise and custom pricing available.

3. Microsoft Teams

Microsoft Teams is an all-in-one communication and collaboration platform that combines chat, video conferencing, file sharing, and integration with other Microsoft 365 applications. 

Its seamless integration with the Microsoft ecosystem makes it a natural choice for organizations already using Microsoft 365 tools, providing a unified collaboration experience.

• Price range: Microsoft Teams is available as part of the Microsoft 365 suite, with plans starting at $5.00 per user per month. Standalone pricing for Teams is also available, starting at $4.00 per user per month.

These tools allow team members to communicate in real time and share files and information quickly and easily.

4. Analytics Tools

Analyzing your marketing data is crucial for understanding your target audience and optimizing your marketing campaigns. 

These tools can provide valuable insights into your marketing performance and help you make data-driven decisions. 

1. Google Analytics

Google Analytics is a widely-used web analytics service that tracks and reports website traffic, user behavior, and conversion metrics. 

Its ease of use, a vast array of reporting options, and seamless integration with other Google products make it an accessible choice for businesses of all sizes looking to optimize their online presence.

• Price range: Google Analytics offers a free basic plan, while its premium version, Google Analytics 360, is available for enterprise customers at a custom pricing based on specific requirements.

2. Adobe Analytics

Adobe Analytics is a powerful web analytics platform for large enterprises and data-driven marketers. 

Its advanced features, including real-time reporting, segmentation, and predictive analytics, set it apart from competitors, providing a comprehensive solution for businesses seeking deeper insights into customer behavior and marketing performance.

• Price range: Adobe Analytics pricing is available upon request, as it offers custom plans tailored to the unique needs of each enterprise.

These tools help businesses identify areas to improve their marketing efforts and optimize their campaigns for better results.

5. Content Creation Tools

Creating engaging and visually appealing content is crucial to any successful marketing campaign. 

Here are top tools that help businesses create high-quality content quickly and easily.

1. Canva

Canva is an intuitive graphic design platform that enables users to create professional-quality visuals without needing advanced design skills. 

Its extensive library of templates, images, fonts, and easy-to-use drag-and-drop interface makes it an ideal choice for small businesses and non-designers looking to elevate their marketing materials.

• Price range: Canva offers a free basic plan, while its paid plans range from $12.95 to $30 per user per month, depending on the features and team size.

2. Adobe Creative Cloud

Adobe Creative Cloud is a suite of industry-leading creative applications, including Photoshop, Illustrator, and InDesign, designed for professionals and businesses in the creative industries. 

Its powerful tools, cloud-based collaboration features, and seamless application integration make it the go-to choice for designers, photographers, and marketers.

• Price range: Adobe Creative Cloud offers various plans, starting at $9.99 per month for individual apps and $52.99 for the complete suite, with discounts available for students, teachers, and businesses.

3. Hootsuite

Hootsuite is a comprehensive social media management platform that allows users to schedule posts, monitor engagement, and analyze performance across multiple social networks from a single dashboard. 

Its wide range of integrations, robust analytics, and team collaboration features make it an invaluable tool for businesses looking to streamline their social media strategy.

• Price range: Hootsuite offers a free limited plan, with paid plans ranging from $19 to $599 per month, depending on the number of social profiles, users, and features required.

These tools can also help businesses optimize their content for different channels and formats, ensuring it is always engaging and effective.

6. CRM Systems

Managing customer relationships is essential for any business, but it can be especially challenging for growing businesses with large customer bases. 

Here are the top tools that manage customer relationships and sales pipelines.

1. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a wide array of cloud-based applications for sales, marketing, customer service, and analytics. 

Its robust features, extensive customization options, and seamless integrations with third-party apps make it an ideal choice for businesses of all sizes looking to streamline their sales and marketing processes.

• Price range: Salesforce offers various plans, with pricing for its Sales Cloud starting at $25 per user per month and its Marketing Cloud starting at $400 per month. Custom pricing is also available for larger enterprises with more specific needs.

2. Zoho

Zoho is an all-in-one suite of business applications, including CRM, marketing automation, helpdesk, and more. It has a user-friendly interface, affordable pricing, and wide range of tools. 

This makes it an attractive option for small to medium-sized businesses looking for a comprehensive solution to manage and automate their marketing and sales activities.

• Price range: Zoho offers a free CRM plan with limited features, while its paid plans range from $14 to $52 per user per month. This depends on the features and level of customization required.

These tools can help businesses keep track of their customer interactions and provide insights into their customers’ behavior and preferences.

7. Social Media Management Tools

Social media is a crucial part of any modern marketing strategy, but managing multiple social media accounts and keeping up with the latest trends and best practices can be challenging. 

Social media management tools can help businesses manage and schedule their social media content, track their performance, and identify areas where they can improve their marketing efforts. Here are top examples: 

1. Buffer

Buffer is a user-friendly social media management platform designed to help users schedule posts, analyze performance, and manage multiple social media accounts from a single dashboard. 

Its clean interface, straightforward functionality, and built-in content suggestions make it an excellent choice for businesses and individuals looking to simplify their social media management.

• Price range: Buffer offers a free basic plan, with paid plans ranging from $15 to $99 per month, depending on the number of social accounts, users, and features required.

2. Sprout Social

Sprout Social is a comprehensive social media management platform that combines scheduling, analytics, and engagement tools into one intuitive interface. 

It has standout features including in-depth reporting, social listening, and team collaboration capabilities. This makes it ideal for businesses looking to enhance their social media strategy and better understand their audience.

• Price range: Sprout Social offers a 30-day free trial, with paid plans ranging from $99 to $249 per user per month, depending on the functionality and analytics required.

8. SEO Tools

Organic search marketing software, called Search Engine Optimization (SEO) tools, aims to enhance a website’s ranking in search engine results pages (SERPs) without paying the search engine provider for advertisement. 

These tools offer companies a range of SEO insights by employing various features, assisting them in identifying the best strategies to enhance their website’s search relevance. Additionally, several tools provide competitor data and extensive industry analysis. 

Product and marketing teams and SEO specialists frequently utilize SEO tools to recognize areas for improvement on their web properties that could lead to higher rankings in search engines, including Google, Yahoo, and Bing.

1. SEMRush

With 418 SEO tools available in G2, SEMRush is the top choice. This tool is a versatile digital marketing platform offering a comprehensive suite of SEO, content marketing, and competitive analysis tools. 

Its unique features include keyword research, site audits, and backlink analysis, making it an invaluable resource for businesses looking to improve their online visibility and outrank competitors.

• Price range: SEMRush offers a free trial, with paid plans ranging from $119.95 to $449.95 per month, depending on the functionality and features required.

2. Moz

Moz is an SEO-focused software suite that provides various tools for keyword research, site audits, and backlink analysis. 

Its intuitive interface, robust analytics, and powerful proprietary metrics like Domain Authority and Page Authority set it apart from competitors. This makes it a popular choice for businesses looking to optimize their search engine performance.

• Price range: Moz offers a 30-day free trial, with paid plans ranging from $14 to $33 per month, depending on the number of features and level of support required.

3. Ahrefs

Ahrefs is a powerful SEO toolset specializing in backlink analysis, keyword research, and competitor analysis. It has a comprehensive database of backlinks, combined with its advanced crawling capabilities. 

This makes it an essential tool for businesses looking to improve their search engine rankings and monitor their competition.

• Price range: Ahrefs offers a 7-day trial for $7, with paid plans ranging from $99 to $399 per month, depending on the features and number of users required.

These tools can also help businesses identify areas to improve their website’s performance and make data-driven decisions about their SEO strategy.

9. Email Marketing Tools

Email marketing is still one of the most effective marketing channels, but managing large email lists and creating engaging email content can be challenging. 

1. Intuit Mailchimp

Intuit Mailchimp is a versatile email marketing platform that offers a range of features, including customizable templates, audience segmentation, and analytics. This tool works and is being noticed by the trusted industry leaders.

Its seamless integration with popular e-commerce platforms and CRM systems and its built-in automation tools make it an ideal choice for businesses looking to optimize their email marketing campaigns.

• Price range: Mailchimp offers a free plan with basic features, while its paid plans range from $13 to $ 350 per month, depending on the number of contacts, features, and level of support required.

2. Constant Contact

Constant Contact is a user-friendly email marketing platform with various features, such as drag-and-drop email design, contact management, and real-time reporting. 

Its standout feature is the vast library of email templates and its focus on deliverability, making it a popular choice for small businesses looking to improve their email marketing efforts.

• Price range: Constant Contact offers a 60-day free trial, with paid plans starting at $12 to $449 monthly, depending on the number of contacts and features needed.

3. Moosend

Moosend is an email marketing and marketing automation platform that offers advanced automation features, such as workflows, segmentation, and personalization. This makes it suitable for businesses looking to automate their marketing campaigns. 

Its intuitive interface and affordable pricing make it an attractive option for small to medium-sized businesses.

• Price range: Moosend offers a 30-day free trial with basic features, while its paid plans range from $9 per month, depending on the number of subscribers and features required.

Email marketing tools can help businesses manage their email lists, create high-quality content, and track their email performance. Here are the top tools that you can use for your business:

10. Collaboration Tools

Besides project management and communication tools, collaboration tools can help marketing teams work together on documents, presentations, and other content.

1. Google Workspace

Google Workspace is the most popular collaboration tool according to G2. It is a suite of cloud-based productivity and collaboration applications, including Gmail, Google Drive, and Google Meet. 

Its seamless integration, real-time collaboration features, and familiar interface make it a popular choice for businesses of all sizes looking to streamline their communication and document management.

• Price range: Google Workspace offers various monthly plans, ranging from $6 to $18 per user, depending on the features and storage required.

2. BlueJeans Meetings

BlueJeans Meetings is a cloud-based video conferencing platform that offers high-quality audio and video, as well as advanced features such as screen sharing, recording, and live streaming. 

Its standout feature is the Dolby Voice technology, which ensures clear audio and reduces background noise, making it an ideal choice for businesses looking to improve their virtual meeting experience.

• Price range: BlueJeans Meetings offers a 7-day free trial, with paid plans from $9.99 to $16.66 per user per month, depending on the functionality and support required.

3. MangoApps

MangoApps is an integrated workplace platform that combines collaboration, communication, and productivity tools in a single, customizable interface. 

Its unique features include team collaboration spaces, task management, and document management, making it a comprehensive solution for businesses looking to enhance their team communication and collaboration.

• Price range: MangoApps offers a free trial, with paid plans ranging from $1 per user per month, depending on the features and level of customization required.

These tools can also help teams share files and assets, ensuring everyone has access to the latest version of any document.

11. Video Marketing Tools

Video is becoming an increasingly popular marketing channel, but creating and editing high-quality videos can be time-consuming and expensive. 

Video marketing tools can help businesses create professional-looking videos quickly and easily without advanced video editing skills. Here are the top 3 tools for video marketing:

1. Simplified

Simplified is an AI-powered marketing platform designed to help businesses automate and streamline their content creation, social media management, and ad campaigns. 

Its unique feature is the AI-driven content generator that helps create compelling copy, making it an excellent choice for businesses looking to improve their content marketing efforts.

• Price range: Simplified offers a free plan with limited features, while its paid plans range from $30 to $125 per month, depending on the number of users and features required.

2. FullStory

FullStory is a digital experience analytics platform that gives businesses insights into users’ interactions with their websites and applications. 

Its unique features include session replay, heatmaps, and funnel analysis, enabling businesses to optimize their user experience and enhance conversions.

• Price range: FullStory offers a free plan with basic features. You need to contact them for custom pricing. It is available for larger enterprises based on their specific needs.

3. Cohley

Cohley is a content generation platform that connects businesses with a network of content creators, enabling them to access a diverse range of high-quality content tailored to their brand. 

Its unique feature is the streamlined process for managing content requests, approvals, and payments, making it an efficient solution for businesses looking to scale their content marketing efforts.

• Price range: Cohley offers custom pricing based on each client’s specific needs and requirements, providing a tailored solution for businesses of all sizes. Also, according to their website, its pricing starts from $18,000 to $24,000, with many benefits and features.

12. Influencer Marketing Tools

Influencer marketing is another popular strategy, but finding and managing influencers can be challenging. 

Influencer marketing tools can help businesses identify and connect with influencers, manage campaigns, and track performance. Here are the top tools that you can use: 

1. Pixlee TurnTo

Today’s consumers demand personalized and authentic online shopping experiences. Brands venturing into the digital realm require scalable social and community content to fuel exceptional customer journeys. 

Pixlee TurnTo empowers leading brands to manage Social UGC, Influencer Marketing, and Ratings & Reviews, enabling Customer Powered Commerce throughout every stage of the shopper’s journey.

• Price range: Pixlee TurnTo offers custom pricing based on each client’s specific needs and requirements, providing a tailored solution for businesses of all sizes. According to their website, they offer $50 up to $500 per month. 

2. inBeat

G2 ranked inBeat as the most popular influencer marketing tool. inBeat is a User-Generated Content Software designed to help you collaborate with influencers and micro-influencers on a large scale. You can partner with the top 1% of content creators on social media. 

This is to promote your products or services and obtain hundreds of high-quality content pieces for your social media, website, or paid media campaigns. 

• Price range: inBeat offers a range of pricing plans starting at $35 up to $200 per month, with custom pricing available for larger enterprises based on their specific needs.

3. Klear

Klear, a Meltwater company, is the premier influencer marketing platform, assisting brands and agencies in building, scaling, and measuring successful influencer marketing programs. 

Prioritizing data, Klear enables clients to make well-informed, data-driven decisions regarding their influencer marketing strategies. Boasting the industry’s largest influencer marketing database, Klear leverages 1st and 3rd party data, providing clients with in-depth insights that support all stages of an influencer campaign. 

As an all-in-one platform, clients utilize Klear to Discover, Vet, Collaborate, Pay, and Measure campaign impact.

• Price range: Klear offers a free plan with limited features. You can get estimated pricing on their website based on your specific needs.

13. Customer Feedback Tools

Understanding customers’ needs and preferences is crucial for any marketing strategy. Customer feedback tools can help businesses gather customer feedback and use that feedback to improve their marketing efforts.

1. Halo Feedback

Halo Feedback is a 360-Degree feedback and competency assessment technology leader, serving as the go-to platform for measuring people’s development. 

This competency assessment platform offers rich insights into organizational development needs and

prioritizes critical learning opportunities for individuals and teams.

According to Capterra, Halo Feedback transforms the competency frameworks of its corporate clients into a sequence of multi-rater surveys while consulting partners utilize the software to energize their multi-rater products and services.

• Price range: Halo Feedback offers custom pricing based on each client’s specific needs and requirements, providing a tailored solution for businesses of all sizes.

2. Zonka Feedback

Zonka Feedback Customer Experience Management Platform is specifically designed for small businesses and enterprises, enabling the capture and analysis of Employee & Customer Feedback across all touchpoints. 

This platform helps improve experiences and accelerates business growth, catering to each organization’s unique needs.

• Price range: Zonka Feedback offers a range of pricing plans starting at $29 per month, with custom pricing available for larger enterprises based on their specific needs.

3. Hospice Tools

Hospice Tools is a specialized marketing automation software for hospice and palliative care providers. 

Its unique feature is the comprehensive suite of tools tailored to the needs of the hospice industry, including patient management, billing, compliance, and reporting, allowing organizations to streamline their marketing and operational efforts.

• Price range: Hospice Tools offers custom pricing based on each client’s needs and requirements. The price starts from $85 per month. This provides a tailored solution for hospice and palliative care providers of all sizes.

14. A/B Testing Tools

A/B testing involves testing different marketing campaign versions to see which performs better. A/B testing tools can help businesses test different website versions, landing pages, and other marketing assets to optimize their performance.

Evaluating your business needs and budget is important before selecting the right tools for your marketing team. 

1. Google Optimize

According to G2, this is the top relevant tool when it comes to A/B testing tools. Google Optimize is a powerful website optimization tool that allows businesses to conduct A/B testing, multivariate testing, and personalization for their websites. 

Its seamless integration with Google Analytics makes it unique, enabling businesses to leverage existing data for effective testing and optimization.

• Price range: Google Optimize offers a free version with basic features, while the premium version, Google Optimize 360, is available with custom pricing based on the needs of each business.

2. Instapage

Instapage is the premier landing page builder, empowering digital marketers to optimize their advertising conversions and Return on Ad Spend (ROAS) by providing highly-targeted ad-to-page experiences on a previously deemed unattainable scale. 

The platform unifies ad mapping, scalable page creation, experimentation, personalization, and analytics, enabling users to swiftly develop, refine, and tailor landing pages with their ads. 

Boasting over two million landing pages with an average conversion rate exceeding 16%, Instapage supports top brands in 100 countries to extract greater value from their campaigns.

• Price range: Instapage offers a range of pricing plans, starting at $199 per month, with custom pricing available for larger enterprises based on their specific needs.

3. Unstack

Committed to fueling the growth of entrepreneurs and marketing teams, Unstack provides a single comprehensive system for business expansion. 

The platform delivers ultra-fast no-code website hosting, enabling users to build stunning marketing websites, membership sites, and dynamic landing pages. With an array of templates and pre-made design elements, users can effortlessly launch pages within minutes without requiring developer assistance.

• Price range: Unstack offers a range of pricing plans, starting at $49 – $99 per month, with custom pricing available for larger enterprises based on their specific needs.

Consider implementing a marketing stack, a combination of various marketing tools that work together to optimize your marketing efforts.

Take Your Business to New Heights

Scaling a business marketing team is necessary for businesses looking to grow and expand their customer base. 

However, managing a large marketing team and ensuring everyone works efficiently and collaboratively can be challenging. That’s why investing in the right marketing tools can make a significant difference in achieving marketing goals. 

By harnessing the power of comprehensive systems, businesses can efficiently create, manage, and tailor their online presence while integrating essential marketing tools and analytics. 

These solutions ultimately empower entrepreneurs and marketing teams to drive greater value from their campaigns, leading to enhanced business growth and long-term success.